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Competitive environments and the constant
need for businesses to adapt to rapidly changing market demands
have increased the needs for operational visibility into business
data. In today's highly competitive environment, being able
to react and rapidly charter next course of actions is key
to business sustainability and profitability.
While there are many facets to being
adaptive, having access to the right information at the right
time to drive decisions is essential. Enterprises are
searching for means on how to leverage on goldmines of
data to obtain critical insights into business performance
and become truly adaptive. Most organizations have legacy
systems in place to capture and store mountains of data;
few have concentrated on accelerating the conversion of
that data into actionable information.
A front-end OLAP analysis tool, CBA provides
quick access to the pulse of business within the context of a single,
unified integrated interface. CBA allows users to view and interrogate
large volumes of data from different perspectives, hence optimizing
the collection of enterprise data and translating them into
actionable information.
Typical of CBA applications are in business
reporting for sales, marketing, management reporting, budgeting
and forecasting, financial reporting and similar areas.
One of CBA’s redeeming highlights is its ability
to provide multidimensional summarized insights and allowing users to
gain in-depth understanding and results from complex data.
- Trend Analysis - With
CBA, users will be able to comprehend
growth or changes by evaluating recent
information in context with historical
data in time series. Trends and exceptions
can be recognized instantly with intuitive
graphs.
- Root Cause Analysis
- In addition to providing high level
summarized information, CBA unfolds underlying
data by allowing users to perform “root
cause” analysis. Critical drivers
can be sliced and diced to scrutinize
complex data in uncovering answers to
root causes.
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